The branding team at S&P Global planned a campaign to celebrate the one year anniversary of the new S&P brand. The focus of the "One Year In" campaign was to showcase employee contribution as well as diving into the brand's values and purpose.
Extended look and thinking behind the component library
Modules were designed to be minimal, clean, and simple in functionality to appeal to the loyal user base of S&P Global's products. However, a bold and impactful look was incorporated to engage new users, and foster storytelling and wayfinding.
Templated framework to foster wayfinding
A series of templates were put in place to streamline content and help users navigate from tier one to terminal pages. (Landing page → Topic and Data pages → General Content and Article pages)
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